CHROMATIC DECAY - MEDIA KIT
===========================

WHAT'S INSIDE

logo/horizontal/   Main logo: icon and name side by side.
                   SVG (vector, scales to any size) and PNG (3000 px wide, transparent).
logo/stacked/      Icon above the name, for square or tall spaces.
                   SVG and PNG (2000 px wide, transparent).
logo/icon/         The C on its own. SVG and PNG (1024 x 1024, transparent).

  Each logo comes in these versions:
    on-dark      Full color with the red/cyan fringe and tracking glitch.
                 Use on black or very dark backgrounds only.
    on-light     Color icon with dark text. Use on white or light backgrounds.
    mono-light   One color (cream). For photos, colored backgrounds, merch.
    mono-dark    One color (near black). For light backgrounds and print.

social/            Profile picture 1024 x 1024 (safe for circle crops)
                   Banner 1500 x 500 (X, Bluesky)
                   YouTube banner 2560 x 1440 (logo sits inside YouTube's safe area)
                   Title card 1920 x 1080 (still of the logo for press and trailers)

video/             8-second intro: 1080p MP4 (30 fps, loops cleanly, no audio)
                   and a 640 px looping GIF.

fonts/             Michroma, the typeface in the logo, with its license.


COLORS

  Screen black          #0A0B0E
  Cream (light text)    #ECE8DE
  Ink (dark text)       #121216
  Fringe red            #FF3448
  Fringe cyan           #2CE2EC
  VCR blue              #1A2BB0

  Icon bars, left to right (the signal "decaying"):
    #F2D22E  #2EBFCF  #56A25C  #93608F  #7C4E52  #454A5C
    (a 7th bar, #25272E, has decayed out of the icon completely)

  Full-signal bars (start of the intro):
    #F2D22E  #2CC6D8  #3DBA4E  #C23BB8  #D6333F  #2F45D1  #D9D6CD


TYPE

  Michroma, from Google Fonts. Free for commercial use under the
  SIL Open Font License (see fonts/OFL.txt). The name is always set in
  capitals, with CHROMATIC and DECAY sized so both lines share the same
  left and right edges.


USING THE LOGO

  - Leave clear space around the logo at least as wide as the hole in
    the middle of the C.
  - Smallest sizes: icon 24 px, horizontal logo 200 px wide. Below about
    400 px wide, use a mono or on-light version so it stays crisp.
  - Don't stretch, rotate or recolor the logo, reorder the bars, or add
    new effects.
